Juventus have officially announced the renewal of its partnership with Adidas, extending a collaboration that began in the 2015-16 season for another ten years after the expiration of the previous agreement. This new deal will see the two giants continue their journey together, aiming for innovation and excellence well into the next decade.
The extension is rooted in a strong synergy between Juventus and Adidas, with both organizations committed to reaching ambitious goals and exploring new opportunities. The partnership is seen as a strategic step, laying the groundwork for further unique collaborations and the exploration of new horizons in sport, fashion, music, and design.
“This renewal fills us with pride and testifies to the synergy between these two great companies,” said Maurizio Scanavino, Chief Executive Officer of Juventus. “Together, we have not only played on football fields around the world, but we have also embarked on innovative collaborations that have extended our boundaries to the world of fashion, music, and design. Together, we will continue to develop products, create unique experiences, ambitious projects, and contaminations that speak the language of new generations, with the aim of bringing fans even closer to the Club, making it an integral part of their daily lives, their passions, their identity.”
Sam Handy, General Manager of adidas Football, shared his enthusiasm for the renewed partnership: “We are delighted to extend our partnership with the most successful club in Italian football for another 10 years. Since Juventus joined adidas in 2015, we have experienced incredible moments together, with the club dominating on the field and collecting, thanks to the women’s and men’s first teams, as many as 28 trophies. We look forward to continuing to provide players with cutting-edge sportswear technology and fans with iconic jerseys and lifestyle apparel through to 2037.”
