From the launch of Ferrari’s new yacht in Maranello to the beating black-and-white heart of Juventus, John Elkann’s words have resonated with passion and meaning. While unveiling an ambitious nautical project, the Juventus president couldn’t resist expressing his admiration for Kenan Yildiz, the young Turkish star lighting up the Bianconeri’s present and future.
“He is a great. Truly a great.”
With these simple yet powerful words, Elkann made clear just how much he believes in Yildiz and the new Juventus project. Under the guidance of coach Igor Tudor and a refreshed management team, the club is building its future around extraordinary talents like Yildiz—the new number ten, Elkann’s personal “Pinturicchio,” just as Alessandro Del Piero was for his grandfather, the legendary Avvocato Agnelli.
Juventus and Yildiz: A Future Together
Yildiz, who has already scored three stunning goals at the Club World Cup, is set to sign a new contract with Juventus through 2030, with his salary tripling to €4 million net per season. This is a well-deserved recognition for the Turkish talent, who has already made the difference against Udinese, Venezia, and on the world stage.
Elkann, who offered Yildiz the iconic number 10 shirt a year ago, has moved decisively to secure his future in Turin. There’s no talk of the transfer market—only a commitment to a Bianconeri future. This is a powerful signal that goes beyond numbers: it’s about passion, vision, and identity.
