Juventus have returned from their Club World Cup campaign in the United States, but the focus has quickly shifted back to the transfer market, where a major standoff is unfolding between the club and Dusan Vlahovic. As the Bianconeri finalize the signing of Jonathan David, attention now turns to resolving the future of their Serbian striker—a situation that has become one of the defining challenges of Damien Comolli’s early tenure as general director.
Vlahovic Refuses to Budge
Tuttosport report (as quoted by IlBianconero) how Vlahovic remains firm in his stance: he has rejected multiple offers, including a lucrative proposal from Fenerbahce, and is unwilling to accept a move away from Turin or a reduction in his €12 million annual salary. Despite Juventus’ efforts to find a solution, including attempts to negotiate a contract renewal at lower terms, Vlahovic and his agent, Darko Ristic, have consistently rebuffed the club’s overtures.
The striker’s contract runs until 2026, but both sides are at an impasse. Juventus is eager to avoid losing Vlahovic on a free transfer, especially after investing over €80 million in his signing. With just one year left on his contract after this summer, the club’s leverage is diminishing rapidly. Vlahovic, on the other hand, appears determined to see out his deal and leave as a free agent, potentially securing a significant signing bonus elsewhere.
Tension Mounts Within the Club
The deadlock is creating increasing tension inside Juventus. The club has already made it clear that Vlahovic’s salary is unsustainable and that his departure is crucial for unlocking further moves in the transfer market, including the pursuit of Victor Osimhen. There is even speculation that Juventus may consider sidelining Vlahovic, as they previously did with Federico Chiesa, if no agreement is reached.
Despite his status as the team’s top scorer last season, Vlahovic’s future at Juventus looks uncertain. His refusal to move or lower his wage demands complicates the club’s plans to refresh the attack and balance the books.
Comolli’s Next Move
The responsibility now falls to Damien Comolli, who is expected to hold decisive talks with Vlahovic in the coming days. The new general director must find a resolution that serves both the club’s sporting and financial interests. Whether that means convincing Vlahovic to accept a transfer, agree to a new contract on reduced terms, or preparing for a season with the Serbian potentially on the sidelines, Comolli’s negotiation skills will be put to the test.
