Kenan Yildiz’s star continues to rise, and the Turkish forward is fast becoming a true leader of Juventus under Igor Tudor. Following a promising breakthrough campaign last season, expectations were high for the 2005-born attacker to kick on – and he has not disappointed.
In just the opening three matches, Yildiz has already delivered decisive performances. He provided two assists in the opener against Parma, another key pass in the Derby d’Italia with Inter, and then capped it off with a stunning goal against the Nerazzurri. Long seen as a player of immense talent, the main critique last year was his lack of consistency. Now, that weakness appears to have vanished, and Yildiz is establishing himself as an undisputed leader.
Market Value Skyrockets
Calciomercato report how the growth of Yildiz over the past two seasons has been extraordinary. Only two years ago, his market value was estimated at around €10 million. Today, it exceeds €100 million. His maturity, ability to carry the team in big moments, and decisive contributions mark the difference between a good player and one on the way to becoming a champion. While he may not yet have reached that final step, he is showing all the signs that he can get there soon.
“Untouchable” in the Transfer Market
During the summer transfer window, interest came from top European clubs, with Chelsea reportedly ready to pay €70 million for the Turkish starlet. Juventus’ response, however, was firm and uncompromising. Football director Giovanni Comolli made it clear: Yildiz is not for sale. In record time, he has become not only an essential player but also the face of the Bianconeri project.
Renewal on the Horizon
Following his standout performance against Inter, negotiations between Juventus and Yildiz’s entourage have accelerated. The club is finalising the details of a new contract until 2030, which will see the forward earn around €5 million net per season including bonuses. The proposed deal is seen as the correct reward for a player who looks set to be the cornerstone of the club’s future, following in the footsteps of his idol, Alessandro Del Piero.
