Juventus are once again at the centre of swirling rumours, this time involving a potential seismic shift in its ownership. Following the club’s recent struggles on and off the pitch, including a shocking home defeat to Atalanta that has fuelled fan discontent, speculation has emerged about Andrea Agnelli possibly returning to take control of the club. Il Corriere dello Sport report that this scenario could involve purchasing Juventus from his cousin, John Elkann, with the backing of a powerful partner. Here’s a closer look at the situation.
The Andrea Agnelli Comeback?
Andrea Agnelli, who stepped down as Juventus president in 2022 amidst financial investigations and accusations of accounting irregularities, has remained a polarizing figure in Italian football. Despite his controversial exit, Agnelli’s tenure brought significant achievements, including domestic dominance and innovative projects like the Next Gen team. However, his involvement in the ill-fated European Super League and high-profile financial risks left a mixed legacy.
Now, reports suggest that Agnelli may be plotting a return to Juventus’ helm. This time, he would require substantial financial backing to acquire the club from Exor, the holding company controlled by John Elkann that owns 65.4% of Juventus’ shares (and 78.9% of voting rights). Speculation points to Red Bull as a potential partner in this ambitious venture.
Red Bull’s Role and Klopp’s Name in the Mix
Red Bull, already linked to Italian football through previous interest in acquiring Torino, could play a pivotal role in facilitating Agnelli’s return. The energy drink giant has deep pockets and significant experience managing sports franchises globally. Adding intrigue to this scenario is the mention of Jürgen Klopp as a possible centerpiece of a new project. Klopp, who unofficially stepped away from coaching after leaving Liverpool, now oversees football operations for Red Bull. His involvement would symbolize a bold new direction for Juventus under Agnelli’s leadership.
Elkann’s Dilemma: To Sell or Not to Sell?
For John Elkann, selling Juventus—one of the Agnelli family’s historic assets—would be no small decision. While Exor has denied past rumors of selling the club, recent financial challenges may have prompted reconsideration. Despite recording a modest €17 million profit in December 2024 after years of heavy losses, Juventus remains burdened by underwhelming performances on the pitch and unmet objectives under coach Thiago Motta and Football Director Cristiano Giuntoli.
Elkann’s priorities have historically leaned toward other family interests like Stellantis and Ferrari. If selling Juventus becomes an option, doing so to a family member like Andrea Agnelli might simplify matters despite their reportedly strained relationship.
Financial Hurdles and Market Realities
Any potential acquisition would face significant financial complexities. Juventus’ current market valuation is estimated at €1.15 billion—a sum far beyond what Andrea Agnelli could manage alone. A partnership with an entity like Red Bull would be essential to fund such an operation. Additionally, any buyer acquiring over 30% of Juventus shares would be required by law to launch a public tender offer for minority shareholders’ stakes. This includes stakeholders like Lindsell Train and Tether Investments.
What Lies Ahead?
At this stage, these rumours remain speculative but highlight growing uncertainty surrounding Juventus’ future both on and off the field. For fans disillusioned by recent setbacks, the idea of Andrea Agnelli’s return might evoke mixed emotions—hope for renewed ambition but concern over past controversies.
Should these whispers gain traction, they could mark yet another dramatic chapter in Juventus’ storied history—a tale of legacy, ambition, and reinvention amidst adversity.
