Inter are increasingly bianconero in their institutional DNA. Beppe Marotta has appointed yet another former Juventus figure to a senior role at the club, extending a pattern that has become one of the more striking structural stories of the Italian football landscape over recent years. Luca Casassa has been confirmed as Communications Director of FC Internazionale Milano, reporting directly to the president, effective 26 October 2026.
The Official Announcement — and What Casassa Brings
Inter’s communiqué is precise about both the appointment and the credentials that make it significant. Casassa joins “from his experience leading communications for the Olympic and Paralympic Games of Milan-Cortina 2026 — one of the most complex communication structures in the global landscape.” He brings “a strategic and international vision and a consolidated capacity for managing complex ecosystems.” His career has combined corporate and sports communications from his Juventus Football Club years through a decade as an entrepreneur in integrated communications, the FIFA World Cup Qatar 2022 media operation for BWS, and an academic role as lecturer in the Sport Communication Master’s programme at Milan’s Università Cattolica del Sacro Cuore.
Marotta’s endorsement is characteristically precise in its strategic framing: “We are delighted to welcome Luca to the Inter leadership team. His experience in managing global events and building contemporary narratives will be an added value for the club. Inter continues to invest in high-profile expertise to strengthen its reputation and consolidate its international positioning.”
The Larger Pattern — Marotta’s Juventus Talent Pool
The second and third chapters of the Tuttosport article catalogue what has become a systematic recruitment practice: Marotta’s repeated and deliberate return to the Juventus institutional universe when identifying the people he trusts to build a competitive operation at Inter. The list of former Juventus executives now at the Nerazzurri has grown long enough that Tuttosport frames it as a structural philosophy rather than a series of coincidences.
The Vaciago editorial principle cited in the article — that behind every sporting success on the pitch lies a leadership success off it — is the logic that underpins this entire approach. Marotta built one of the most formidable sporting institutions in Italian football history during his Juventus years. He knows precisely which people in that institution’s extended alumni network possess the combination of intelligence, work ethic, and cultural alignment that the job requires. And, with unsentimental clarity, he keeps going back to that network whenever a role needs filling.
The third chapter — “Re e Sbravati: gli altri bianconeri che Marotta ha provato a portare a Milano” — adds a further dimension: the names who were approached but did not ultimately make the move. The implication is that Marotta’s reach into the former Juventus talent pool extends considerably further than the appointments that have been publicly confirmed.
The Tuttosport Perspective — Flattery and Frustration in Equal Measure
For a newspaper that exists to cover Juventus first and Italian football second, this story carries a characteristic double register. The consistent targeting of former Juventus executives by the club’s most successful institutional rival is simultaneously a compliment to the depth and quality of the bianconeri leadership pipeline — and a pointed observation that the talent developed over years of Juventus investment is now being harvested elsewhere. The implication is left for the reader to complete: at the moment when Juventus themselves are rebuilding their institutional architecture under Carnevali, Massara, and Ottolini, the club that sits at the top of the table is doing so in part with the people and practices that were forged in Turin.
