Juventus’ ambitious “three-year project” under sporting director Cristiano Giuntoli and new manager Thiago Motta has hit a significant roadblock in its first season. The club’s substantial summer investments, particularly in three high-profile signings, have failed to meet expectations, raising questions about the team’s direction and financial strategy.
Calciomercato report that the Old Lady’s €134 million outlay on Teun Koopmeiners, Douglas Luiz, and Nico Gonzalez has become a pressing concern, both on the pitch and in the balance sheets. Each transfer represented a significant financial commitment, but nine months into their Juventus careers, all three players are struggling to justify their price tags.
Douglas Luiz, acquired from Aston Villa for €59 million including wages, was the first to arrive in Turin. The Brazilian midfielder’s transfer, after accounting for player exchanges, impacts Juventus’ budget by €19.25 million annually. Despite the hefty investment, Luiz has yet to secure a regular starting position, often finding himself on the bench.
Teun Koopmeiners’ move from Atalanta was a protracted saga, ultimately costing Juventus €57 million plus bonuses. The Dutch midfielder’s determination to join the Bianconeri was evident, but his performances have not lived up to the hype. With an annual impact of €16.15 million on the club’s finances, Koopmeiners’ struggle to adapt has been a significant disappointment.
Nico Gonzalez, a last-minute addition from Fiorentina, arrived on a loan with an obligation to buy for €37.7 million. While the deal structure provided initial flexibility, Juventus has already accounted for the full transfer fee. Gonzalez’s impact has been limited, contributing to an annual financial burden of €11.3 million.
The current market value of these three players has plummeted, making it virtually impossible for Juventus to recoup their initial investment. The club now faces difficult decisions regarding their futures. Douglas Luiz might attract interest from Premier League clubs, with a potential loan move or swap deal on the horizon. However, Koopmeiners and Gonzalez have seen their market appeal diminish significantly, leaving Juventus with limited options beyond hoping for a resurgence in form.
As the summer transfer window approaches, Juventus finds itself in a precarious position. The club must decide whether to cut its losses or continue investing in these players, hoping for a turnaround. With Koopmeiners and Gonzalez both turning 27 this year, time is of the essence for them to prove their worth in what should have been the prime years of their careers.
