Mark the date: 17 June. That is when Norway make their World Cup debut, taking on Iraq in Group I at Boston — and it is the same deadline that Alexander Sorloth himself has set for resolving his future. Calciomercato report that Juventus are now working urgently to get a deal with Atletico Madrid over the line before that date, with the club having returned with an improved offer for the Norwegian striker.
Why 17 June Matters
Sorloth has made clear that he hopes to have news on his future before his country’s first game of the tournament, wanting to head into the World Cup with his club situation settled. For Juventus, that creates both an opportunity and a pressure point. Get the deal done in the next week, and Sorloth arrives in Turin with a clear head and genuine momentum. Allow it to drag beyond that date — and the risk of a bidding war grows considerably, should the striker catch the eye on football’s biggest stage.
Where Negotiations Stand
Juventus’s opening offer was rejected by Atletico Madrid, who are holding out for a fee closer to their €35 million valuation. The bianconeri have now gone back with a revised proposal, and both parties are understood to be actively negotiating. Personal terms with Sorloth himself have already been agreed — a contract running to 2029 with an option for a further season at €4 million net per year — so the outstanding issue remains purely club-to-club.
The parallel negotiations over Nico González continue to run alongside the Sorloth talks, with both deals linked in practice even if formally treated as separate. Juventus are targeting a combined structure that lands both players for between €25 and €30 million each, potentially with performance-related add-ons.
The Clock Is Ticking
Seven days. That is the window Juventus have set themselves to deliver Spalletti his striker before the World Cup changes everything. The urgency is real — and for once, both the player and the club are pointing in exactly the same direction.
