The Carnevali era at Juventus has begun with remarkable speed. Within hours of being confirmed as the club’s new chief executive — replacing the departed Damien Comolli — the former Sassuolo administrator picked up the phone to call head coach Luciano Spalletti directly, with a first full transfer summit alongside the rest of the management team scheduled for Monday at the Continassa training ground.
Elkann’s Mandate Is Clear
The instruction from ownership, represented by Exor chairman John Elkann, leaves little room for ambiguity: Juventus must compete seriously for both the Scudetto and the Europa League next season. To achieve that, the squad needs strengthening — and the early signals suggest a clear strategic shift towards Italian talent, drawing on Carnevali’s deep network of contacts built over more than a decade at Sassuolo.
A Wish List Built on Italian Foundations
While the headline pursuits of Dibu Martínez and Alexander Sorloth continue along their existing tracks, Carnevali’s arrival points towards a broader pivot in transfer strategy — one that favours proven quality from Serie A over the more data-driven, internationally focused approach of his predecessor. Names already linked with the club, including Bologna’s Jhon Lucumí and Sassuolo’s own Tarik Muharemović, fit neatly within this new philosophy, and further targets from the Italian market are expected to emerge as Monday’s summit takes shape.
What Happens Next
With a clear mandate from Elkann, an established network of relationships across Serie A, and a transfer window already deep in motion, Carnevali’s first days in charge promise to set the tone for the rest of Juventus’s summer. Monday’s meeting at the Continassa will be the first real indication of how quickly — and in which direction — the new administration intends to move.
