Juventus have taken a concrete step forward in their dialogue with Tether, the global stablecoin giant. The company was warmly received during Tuesday’s Board of Directors meeting, where newly appointed CEO Damien Comolli held an extended discussion with Francesco Garino, a representative of Paolo Ardoino’s firm and an internationally recognised orthodontic expert. Tuttosport report that the main objective of the meeting was to explore possible commercial synergies that could benefit both parties in the future.
The focus of their talks remained business-oriented, with no significant divergences from earlier discussions despite the recent social media remarks by Tether’s CEO criticising Juventus’ alleged reluctance towards small shareholders. Both sides adopted a pragmatic tone, concentrating on shared opportunities rather than past tensions.
Initial contacts between the two organisations had already taken place in recent months to assess ways of integrating Tether’s virtual currency into the Juventus ecosystem. On that occasion, the company had promised to provide more structured proposals — a pledge that laid the groundwork for this renewed collaboration. Comolli assured that the ongoing dialogue is not a mere formality but a process intended to build continuity and tangible outcomes.
Tether’s representatives drew confidence from the support expressed by several Juventus shareholders, both during the 7 November Assembly and in private exchanges. Many investors backed the club’s current direction and financial strategy, reinforcing the credibility of the management’s long-term vision.
Exor, Juventus’ parent company, has not altered its stance. Chairman John Elkann has confirmed that the Agnelli family intends to maintain — and potentially strengthen — its involvement in the club. As such, Tether will gain a seat on the Board but will not hold positions within the supervisory bodies, where Garino’s name does not appear. This outcome was expected and interpreted by both sides as a preliminary step towards deeper understanding and cooperation.
The shared goal now is to define areas for collaboration, commercially and strategically. While the cryptocurrency sector aims to expand its presence in football, sources close to the matter suggest that Tether’s interest in Juventus may extend beyond image-building, hinting at a broader, more substantial project still in development.
The dialogue between the two entities has officially begun. Although it remains early to determine its full trajectory, both sides have expressed a firm commitment to advancing the partnership. The first tangible sign of this will be Tether’s participation in Juventus’ upcoming capital increase — a move that underscores the seriousness of their intent and the ambition to shape the club’s financial future together.
