Tether, the company behind the world’s largest stablecoin, has significantly increased its investment in Juventus Football Club, now owning more than 10% of the club’s share capital. This move marks a deepening relationship between the digital asset giant and one of Europe’s most storied football teams.
A Strategic Investment in Italian Football
Tether’s latest acquisition brings its total stake in Juventus to 10.12% of the club’s issued share capital, which corresponds to 6.18% of the voting rights. This follows an initial purchase earlier in the year, when Tether acquired 8.2% of the club, giving it just over 5% of the voting rights at that time.
With this latest transaction, Tether cements its position as a significant minority shareholder in Juventus, signalling a long-term commitment to the club’s future. The company has made it clear that this investment is not merely financial, but part of a broader strategic vision to foster collaboration between the worlds of sport and digital technology.
A Partnership Beyond Finance
Paolo Ardoino, CEO of Tether, emphasized that the investment goes beyond capital. He described it as a commitment to innovation and a long-term partnership with Juventus. Ardoino highlighted the club’s unique position in both sporting achievement and its potential to lead in technological adoption. He pointed to opportunities for enhancing fan engagement, digital experiences, and the club’s financial resilience.
Tether’s involvement is expected to open new avenues for Juventus, leveraging the company’s expertise in digital assets, artificial intelligence, and global distribution networks. The goal is to create synergies that could expand Juventus’s global reach and unlock new revenue streams.
