During Juventus’ recent training camp in Germany, Francois Modesto, the club’s technical director, offered his thoughts on the clubs pre-season plans. His approach marks a distinct departure from previous management styles, setting a new tone for the club both on and off the pitch.
Arriving in understated style aboard an Adidas-branded bicycle, Modesto greeted those present with a warm, joking remark: “I haven’t forgotten how to ride.” This display of humility and humour was short-lived, however, as he quickly directed his attention to training, prioritising hard work over showmanship.
A Director Close to the Players
IlBianconero report that Modesto’s presence was felt throughout the day, especially during his interaction with Kenan Yildiz, who had skipped training the previous day to manage his workload. The two exchanged words in a rapid and private conversation, symbolic of Modesto’s hands-on and personalised management style. Unlike distant figures of the past, Modesto positioned himself as close and accessible to the players, actively engaging in every facet of day-to-day work. It’s an approach rooted in dialogue, vigilance, and constructive confrontation.
Setting a New Standard
Modesto’s keen observation lasted the entire afternoon, and it was at the end of the session that he addressed the media for the first time, delivering a message with clarity and real substance. “The players on the market in training camp with us? Yes, but this year we decided to bring everyone together, with the manager’s agreement, because we are Juventus and we have to treat everyone the same way.”
This simple yet powerful statement represents a marked shift from Juventus’ recent past. No longer are outgoing players isolated or sidelined; instead, each individual remains an integral part of the squad until further notice. It’s a message of unity, professionalism, and respect. Modesto elaborated: “We have been clear with them, but they are also behaving very well. We are happy and we hope everything goes well.”
A Signal to the Past – and the Future
When Modesto insists, “We are Juventus and we do things this way,” he isn’t merely offering lip service. It’s a clear stance, signalling a break from previous policies that saw surplus players alienated from the group. Senior club figures did not appreciate those old practices, and Modesto’s more inclusive strategy could be crucial in rebuilding the club’s culture.
