Paolo Ardoino, CEO of Tether, experienced his first live match as a Juventus shareholder in unforgettable fashion. Present at the Allianz Stadium for Juventus-Udinese, Ardoino found himself not in the VIP boxes, but right in the heart of the Juventus faithful. His presence proved to be a lucky charm, as Juventus secured a vital 2-0 victory, moving one step closer to Champions League qualification.
In an exclusive interview with TuttoJuve journalist Mirko Di Natale, Ardoino shared his impressions of the match, his relationship with the fans, and his hopes for a stronger partnership with the club’s management.
“Being Among Juventus Fans Feels Like Home”
Reflecting on his experience at the stadium, Ardoino said:
“Being among the Juventus fans feels like being at home. The Stadium has a unique energy that surrounds you from the very first moment. It’s a family, a community with deep roots, and even in such a difficult season, they managed 17 sold-outs out of 19 home games, with record attendance. This level of closeness deserves just as much in return.”
Warm Welcome from the Fans
Asked about how he was received, Ardoino expressed his gratitude:
“I was welcomed by the fans with genuine warmth, and this confirmed once again that we made the right choice in investing in Juventus, beyond any business project. As Tether, this fills us with pride and responsibility.”
Waiting for the Right Moment to Engage with Management
When questioned about establishing a relationship with Juventus’s administration and leadership, Ardoino was candid:
“The management is hesitant to open a dialogue with us. We are here and available for discussion. We believe the fans are interested in seeing our contribution to the club’s revival. It’s no secret that there are some resistances, but that’s understandable in such an important transitional moment. However, I firmly believe that the good of Juventus must prevail over any other consideration.”
He also highlighted the support he received from the younger generation of Juventus supporters:
“At yesterday’s match, many young people came to meet me at the stadium to support our involvement, hoping to see us at the forefront of making Juventus great again. This enthusiasm from the young fans particularly struck me. They represent the future of Juventus and deserve a team worthy of its history. We are aware of the greatness of this club, an institution that represents Italian excellence and still has untapped global potential.”
A Patient and Constructive Approach
Discussing Tether’s strategy moving forward, Ardoino emphasized patience and collaboration:
“Our approach remains constructive and patient. We don’t want to impose anything, but to bring fresh ideas, resources, and a long-term vision. The dialogue will open when the time is right.”
Looking to the Future
Paolo Ardoino’s first live experience as a Juventus shareholder was marked by passion, optimism, and a clear commitment to the club’s future. While management may be cautious for now, Ardoino and Tether are ready to play their part-waiting for the right moment, but eager to help return Juventus to the heights of European football. As he summed up,
“The good of Juventus must prevail over any other consideration.”
