After the unanimous rejection by Exor’s board of directors of the offer from Tether and the subsequent message from John Elkann reaffirming the family’s commitment to keeping Juventus, the company has now issued another firm denial of any ongoing negotiations.
In recent days, new rumours have circulated regarding potential Saudi interest in buying the club. However, as reported by Calcio e Finanza, sources close to Exor have dismissed these claims outright, stressing that “Juventus is not for sale” and that no talks—neither with Saudi representatives nor any other potential buyers—are taking place.
The Saudi Arabia Speculation
This is not the first time Juventus has been linked with possible Saudi investors. Reports previously suggested that Saudi emissaries had expressed preliminary interest in the club, valuing the Bianconeri at around €2 billion. The speculation also referenced the cordial personal relationship between John Elkann and Saudi Crown Prince Mohammed bin Salman, though these links have once again been played down.
Exor’s Clear and Consistent Stance
The latest clarification reinforces the position laid out by Elkann only days ago in a video message, in which he explained the rationale behind rejecting Tether’s proposal. He stressed that Exor has no intention of selling Juventus, regardless of financial offers that may emerge.
This consistent approach underlines that Exor’s commitment to Juventus extends beyond pure financial evaluation. Even if a new bid were to surpass Tether’s, the Agnelli family’s holding company appears resolute in its belief that the club’s real value—and its future—should remain firmly under its current ownership.
