Juventus have announced a new partnership with UniCredit, bringing together two prestigious brands united by the goals of innovation and fan engagement. The collaboration aims to offer unique experiences that bridge the digital and real worlds, enhancing the connection between the club and its supporters.
Through this partnership, Juventus fans will have access to a range of digital services provided by *buddy*, UniCredit’s 24/7 online branch available via chat. Designed for the new generation and those seeking a simple, transparent, and mobile approach to managing their finances, *buddy* combines technology, security, and flexibility to deliver a seamless banking experience anywhere and anytime.
Juventus Chief Executive Officer, Damien Comolli, expressed his enthusiasm about the partnership, describing it as “the meeting of two leading institutions.” He emphasised how both brands share a commitment to blending tradition with innovation, creating real value while strengthening ties with their communities.
Remo Taricani, Deputy Head of Italy at UniCredit, also highlighted the significance of the collaboration, noting the bank’s belief in sport as a force that “inspires passion, builds connections and drives innovation.” He added that the partnership with Juventus will allow clients and fans to experience the excitement of football first-hand through exclusive and unforgettable opportunities in a dynamic digital environment.
The agreement marks another step in Juventus’ strategy to build an increasingly interactive and technology-driven relationship with its supporters, where innovation and entertainment come together to deliver genuine value. At the same time, *buddy UniCredit* continues its mission to engage with customers’ passions, merging technology and sporting spirit to offer new experiences on and off the pitch.
Fans who join the *buddy* platform will have access to an exclusive “buddy for Juventus” section, featuring special benefits such as behind-the-scenes experiences at the Allianz Stadium, discounted ticket offers, and invitations to dedicated Juventus community events.
