Juventus are actively reshaping their attack for the upcoming season, with Rasmus Hojlund emerging as a key target. The Danish striker, currently at Manchester United, has drawn serious interest from the Bianconeri, who have already initiated preliminary discussions to explore a potential move.
Strategic Overhaul in Attack
Matteo Moretto reports that Juventus plans a significant overhaul of their forward line, with departures expected to pave the way for new signings. Arek Milik’s exit appears certain, while Randal Kolo Muani’s loan spell from PSG is unlikely to become permanent. Dusan Vlahovic, entering the final year of his contract, could also be sold to avoid losing him on a free transfer in 2026. These changes have prompted the club to scout replacements, with Hojlund identified as a viable option.
Hojlund’s Serie A Connection
The 22-year-old previously impressed during his stint at Atalanta, earning a €75 million move to Manchester United in 2023. However, his time in the Premier League has been inconsistent, with just two goals in 18 league appearances this season under manager Ruben Amorim. This dip in form has led to speculation about his future, with Juventus viewing him as a candidate to reignite his career in Italy’s familiar surroundings.
Competition from Napoli
Serie A rivals Napoli have also shown interest in Hojlund, though the striker reportedly ranks lower on their priority list. Juventus, meanwhile, seeks two new forwards and has positioned itself as a more active suitor. While formal negotiations have yet to materialize, early talks suggest the Bianconeri are laying groundwork for a summer bid.
Financial Considerations
Manchester United’s willingness to accept a reduced fee—reportedly around £40 million—reflects their acknowledgment of Hojlund’s struggles to justify his initial price tag. For Juventus, this could represent a cost-effective opportunity to secure a young talent with proven Serie A pedigree.
